Russell Hayes, Author at

SEO Has Changed

by Russell HayesSEO April 8, 2026April 8, 2026No Comments

Google search usage continues to rise, but organic clicks are falling.Why? AI Overviews and answer boxes reduce clicks to websites.SERP real estate is dominated by featured snippets, AI answers, and ads.Competition is higher, and “old-school” SEO strategies don’t scale anymore. ✅ Mindset Shift:Stop chasing volume. Start chasing value and visibility where people are. Fifteen years …

Foundations of SEO

by Russell HayesFoundations of SEO, SEO April 8, 2026April 8, 2026No Comments

🧭 Phase 1: Foundations of SEO (Beginner) Goal: Understand what SEO is and how search engines work. Learn: Practice: 🧱 Phase 2: On-Page SEO (Intermediate) Goal: Learn how to optimize your content and website structure. Learn: Practice: ⚙️ Phase 3: Technical SEO (Intermediate → Advanced) Goal: Make sure search engines can crawl and index your …